{"id":97687,"date":"2018-08-23T16:25:53","date_gmt":"2018-08-23T14:25:53","guid":{"rendered":"https:\/\/dev.brunner.de\/magazin\/fidibus-anzuendstaebe-von-brunner\/"},"modified":"2025-10-27T11:49:07","modified_gmt":"2025-10-27T10:49:07","slug":"fire-starters-from-brunner","status":"publish","type":"magazin","link":"https:\/\/www.brunner.de\/en\/magazin\/fire-starters-from-brunner\/","title":{"rendered":"Fire starters from BRUNNER"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>For our \u201cmagic stick,\u201d we needed a catchy name &#8211; one that\u2019s easy to remember. As inspiration, we drew from the fifth prank of &#8220;Max and Moritz&#8221; &#8211; a mischievous tale that has stayed in many people\u2019s memories since childhood: \u201cBring him what he needs: newspaper, pipe, Fidibus.\u201d Because of its effect, we also see the Fidibus as part of a magic spell: \u201cHocus pocus Fidibus and just like that &#8211; the wood fire burns.\u201d And that\u2019s exactly how a good fire starter should work.<\/p>\n","protected":false},"featured_media":1983,"template":"","magazin-interessensgebiet":[259],"class_list":["post-97687","magazin","type-magazin","status-publish","has-post-thumbnail","hentry","magazin-interessensgebiet-brunner-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fire starters from BRUNNER - BRUNNER<\/title>\n<meta name=\"description\" content=\"How did the fire starter get its name &quot;Fidibus&quot;? 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